Fairway Golf: +35.5% revenue

How Fairway Golf hit a hole in one with AdPeak

Partnership Duration: 6 months and counting
Annual Budget: 6 figures
Channels: Google Ads
Services: AdPeak AI-driven optimization, Data Modelling & Machine Learning
Location: UK

Overview & Audit

Fairway Golf, a leading supplier of golf equipment, approached us with the goal of enhancing their paid media performance and ROI. Our initial step was to conduct a comprehensive SKU-level audit with AdPeak to identify opportunities and develop a strategic roadmap. The audit revealed several key areas for optimization:

• Product feed enhancement opportunities
• SKU data refinement needs
• Segmentation strategy improvements
• Identification of high-potential products for AI-driven optimization

Following the audit, we conducted a strategic planning session to align on objectives, primarily focusing on maximizing revenue growth while maintaining their established ROAS targets.

Implementation & Optimization

After onboarding to AdPeak, we provided comprehensive training and ongoing support to the client’s team. Through AI-driven analysis, we implemented a sophisticated product segmentation strategy with distinct performance tiers:

• Top 5% Performers
• 5-15% Performers
• 15-30% Performers
• 30-45% Performers
• 45-100% Performers
• Bottom 80% Performers
• Testing Group

Key Results (2024/2025)

• 35.5% Revenue growth since implementation
• 12.21% increase in total revenue YoY
• 41.3% increase in Total conversions

Conclusion & Growth Steps

This partnership has transformed Fairway Golf’s advertising efficiency through AdPeak’s AI-driven optimization. By leveraging advanced statistical methods and machine learning, we’ve achieved more precise product classification and management, significantly expanding visibility across their product range.

The most significant outcome has been the expansion of Fairway Golf’s effective product mix, with improved ROAS across both their top-performing products and broader inventory. This has contributed to sustained year-over-year business growth.

Looking ahead, we’ll continue optimizing performance with AdPeak over the next 6 months as we approach peak season. Stay tuned for an updated case study showcasing our continued progress and results.