Intelligent product labelling
for Performance Max
Group your catalogue by performance, margin, stock, and seasonality. Distribute investment across the whole catalogue, not just proven winners.
Performance Max concentrates spend on proven winners
Labelling is how you fix it
AdPeak ships a library of proven labelling strategies plus per-account tuning profiles, so the entire catalogue gets considered — not just the products PMax already likes.Spend concentrates on proven winners
New products and the long tail get starved of impressions, regardless of margin or stock.
No catalogue context
PMax sees campaigns and products, not margin, stock levels, refund rates, or seasonality. You do.
Labels are the lever
Custom labels are the only way to give PMax the structure it needs to distribute spend the way you want.
Three jobs labelling does for you
Intelligent distribution
Spread spend across the whole catalogue using performance bands, profit clusters, or ROAS percentile groups.
Continuous optimisation
Daily refreshes re-score products against the latest data. Movers get re-labelled automatically.
Stock-aware automation
Out-of-stock SKUs get pulled from active labels in near real time. No more spend leaking on dead inventory.
Available out of the box
Cumulative profit bands
Sort SKUs by lifetime profit, then bucket them. The top X% are your hero products.
Performance clustering
k-means style grouping on conversion rate, ROAS, and spend share. Lets PMax bid each cluster differently.
ROAS percentile bands
Rank by ROAS, bucket into deciles. Use the bands as PMax asset-group inputs.
Custom tuning profiles
Adjust band cutoffs, weights, and refresh cadence per account. No code required.
Agent-authored strategies
Strategies you'd build with a quant team
The platform is built so an agent can write, test, and run strategies safely in a sandbox. The output is the same kind of label set you get today — just bespoke to your catalogue.Today: pre-built strategies plus tuning profiles
Pick a strategy, adjust the knobs, ship.
Soon: an agent writes a bespoke strategy for your catalogue
Sandboxed execution. Output is a label set you can review before applying.
See it on a real catalogue
Connect your accounts, run a labelling strategy, see the distribution before anything goes live.