94N: how a 30-person paid media agency cut reporting time in half — in week one

94N, a UK ecommerce performance agency, reduced client reporting from 15 hours to 7.5 before AdPeak was even fully configured.

Agency Size: 30 people (5-person delivery team) Clients: 15 active ecommerce brands Channels: Google, Meta, Amazon, Microsoft Services: AdPeak agentic reporting via MCP Location: UK

The Agency

94N is a 30-person performance marketing agency in the UK, built for ecommerce brands with large and complex product catalogues. A delivery team of five runs paid media across Google, Meta, Amazon, and Microsoft for 15 active clients, and the agency judges its work on profit rather than headline ROAS.

Reporting is how they explain that work. It carries the narrative and the strategic context for each account, so it can’t just be a data drop.

The Problem

Monthly reporting was one of the team’s biggest time costs. Across 15 clients, pulling the numbers, writing the narrative, and QA’ing the output took 15 to 20 hours per cycle, shared between the five people on the delivery team.

That time had to come from somewhere, and it usually came from the work clients actually want: going deeper into accounts, doing strategy, having proper commercial conversations.

94N wasn’t looking to cut corners. They wanted reporting that was fast, accurate, and commercially useful — not a templated data dump.

The Result

One week in, with the platform still not fully configured, reporting time dropped from 15–20 hours to 7.5 per cycle. That’s a reduction of more than 50% before setup was finished.

Key Results (Week One)

• 15–20 hrs before AdPeak
• 7.5 hrs in week one
• ~50%+ reduction already, pre-full-configuration
• Expected further 25–50% reduction as setup matures

What Surprised the Team

The speed was expected. The quality of the analysis wasn’t.

AdPeak reads the change history across accounts, works out what the PPC manager was trying to achieve, reports back on whether it worked, and flags where adjustments are now warranted based on performance since those changes were made. That’s a layer of structured thinking sitting inside the output, not just a faster way to produce a report.

The suggestions and analysis it provides are really very good. To the point that it can check change history, understand the logic the PPC manager has taken, report back, and also recommend adjustments based on the performance since those changes were made. It's on another level.

For a team that takes pride in the depth of its account thinking, a tool that follows that same logic and builds on it is genuinely useful.

What This Creates

Reporting time, once recovered, fills up with something else. 94N already knows what: more time inside the accounts, more of the business-consulting work clients actually pay for, and the option to take on additional clients without adding headcount.

That’s the longer play. AdPeak isn’t only making reporting faster — it’s changing what the team can afford to spend time on.

Conclusion

AdPeak’s agentic reporting, delivered over MCP, plugs straight into how agencies already work — Slack, Claude, the AdPeak web app — and recovers hours per client per cycle without changing the team’s process.